Swensk — a Minimalist Swedish Fashion Retailer in the Heart of Melbourne

Swensk a Minimalist Swedish Fashion Retailer in the Heart of Melbourne-swensk-lovark-eve-wilson-img-1

Hidden within the heart of Melbourne, Australia lies a Swedish minimalist fashion retailer called Swensk.

Swensk is located on 230 Little Collins Street in the heart of Melbourne’s CBD and was established in June 2008. Their primary focus is to bring awareness to slow fashion, which provides designs that are long lasting with quality fabrics and manufacturing.

Swensk prefers to hold Swedish established and internationally known mid to high-end menswear and womenswear brands. Their stock includes Swedish fashion labels such as Filippa K, HOPE, Uniforms for the Dedicated, Odeur Studio, Whyred, Tiger of Sweden, J Lindeberg, and BLK DNM. Each label has their own approach to attention to detail, quality fabric and craftsmanship, with a focus on ethical production.

You may also view our article on ‘10 Minimal Clothing Brands‘.

A Minimalistic Approach to Multi-Functional Products


Swensk’s Minimalistic Store Experience

Their store interior is minimal, designed using neutral colours as a nod to Swedish style. Shopping at Swensk is a full-service experience, with every detail considered and customer service to match. If you’re lucky, you will be helped by Owner and Manager of Swensk, Jane Matthews!

Photography by — Eve Wilson

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