In an effort to reduce waste, improve product sustainability, and give back to the environment, Adidas has taken an older style, and with it, created the FUTURECRAFT Loop, a gorgeous milk-white shoe made entirely from recycled materials.
Visiting the website for the shoe, Adidas presents some shocking facts about plastic use.
8.3 billion tons of plastic has been produced since the early 1950’s. 50% of all plastic every made was from the past 13 years. 91% of all plastic is not recycled.
By instilling the importance of the impact of plastic on the environment, Adidas grabs their customer’s attention, and continues by presenting an interactive image of this beautiful, eco-friendly shoe.
The entire shoe is created from TPU, or thermoplastic polyurethane. A hybrid of rubber and plastic, TPU is the material primarily used for 3D printing and is renown for its reusability. With this in mind, Adidas has decided to make it the main material in creating these sustainable, minimalistic shoes.
This is the turning point for plastic. To minimise waste and multiply the lives of our materials, we are moving towards circular systems of recycling and regeneration. One thing can become the next. The end can be the beginning.
Recyclable TPU is molded into the boost sole, formed into the eyelets, outsole, and tongue label, and knitted into the upper part. The upper and lower parts of the shoe are fused together – no glue required.
Perhaps the most interesting concept about the FUTURECRAFT is that it is not only just a recycled shoe – but it is recycled from used Adidas shoes. The goal is to present the idea to the world that anything that can be recycled should be, and that if we continue on this minimalist mindset, we can create a world with zero-waste.
This line of FUTURECRAFT is not yet available, but by signing up on their website, you can stay up-to-date on the latest news and release dates.