We spoke to Sarah Dorweiler — Creative Director and Curator — about work, life, minimalism, and computer games.
1. Can you tell us a bit about yourself and where you’re from?
My name is Sarah, I am 31 years old and I‘m a Creative Director and Curator. I live in Berlin, next to the beautiful and green Tierpark, with my husband and our cat Lexi. I studied architecture but started founding my own businesses right after it. I really love art & design, taking photos, good movies, yoga, zen meditation, Japanese aesthetics, ancient Rome and computer games. I live a very calm and structured life doing the things I love.
2. What motivated you to start in the creative industries?
Since I was a child I wanted to do something creative. As a seven year old I always rearranged my furniture every month and painted a lot. I always had this clear vision of my older me and I had that strong urge to express how I see the world. During my studies at the university I was a bit frustrated because the everyday life of an architect wasn’t creative enough for me. After finishing my studies my husband encouraged me to start my own business and do only the things I love.
3. What do you do in your current role?
For our own businesses I am always responsible for the visual identity, visual language and atmosphere. My daily work is very diverse, what I really love. I curate art & design for my gallery, seek new artists and designers for my agency Á I M E, supervise the visual direction and atmosphere for clients, gather inspiration, shoot photographs, visit exhibitions, etc…
4. Where do you get your inspiration from?
From inspiring personalities, the internet, design, art and good movies. Sometimes it just happens that I hear one sound of a song or see one picture and I have to start working immediately. Karl Lagerfeld once said: “I get inspired when I‘m working, it‘s my engine”.
5. How would you say your work has evolved over the last year?
My work became more precise, focused and open-minded.
6. What is minimal design to you?
Minimal design is calmness, inspiration and timeless for me. If an object or painting is as minimalist as possible it gives me a feeling of freedom.
7. How do you balance your work life and your personal creative projects?
My personal creative projects are my work life.
8. What are you reading at the moment?
Currently I‘m reading the books “Leading Design” by Jan-Erik Baars, “Bauhaus” by Peter Gössel and a German magazine called “Geo Epoche” about ancient roman art.
9. Favorite artist / designer?
That’s a tough one because I really like the work of a lot of artists and designers. Guilherme Wentz, Faye Toogood, Michael Anastassiades just to name a few. I like the sculptures of James Prestini, or the great work by Fernanda Gomes.
10. You mentioned you liked playing computer games… what games are you into or playing at the moment? 🙂
I really love post-apocalyptic survival games like Rust, DayZ, The long dark, The last of Us, etc. I love the atmosphere and the mood of that scenario. So at the moment I am playing DayZ. But I also love games like The Witcher 3, Age of Empires, Subnautica, Minecraft etc. I am a little nerd and I love it hehe.