In this edition of 10 Questions, we speak with Britta Reineke about minimal lifestyle, custom jewellery and starting her own business.
1. Can you tell us a bit about yourself and where you’re from?
Yes of course – my name is Britta and I am a Brand and Marketing Manager. Recently I have founded my own business called ellectric. At the moment I live in Berlin but I used to live in several cities such as Dusseldorf, Amsterdam, where I completed my Bachelor’s degree in International Fashion & Management, London, Hamburg for my master programme, Stuttgart and Munich. I used to work in fashion but two years ago I made a radical shift from the fashion branch to the automotive industry.
2. What do you do currently?
Currently, I work freelance as a Brand and Social Media Manager and I just launched my mobility magazine ellectric. ellectric is the new modern mobility magazine delivering inspiring content on the topics of mobility, innovation, lifestyle with a clear focus on women in this male-dominated mobility industry. I place a high value on design and aesthetic as these are core values in any of my projects.
3. Could you tell us more about what inspired you to create custom-made ready-to-order jewellery pieces?
I was always looking for a simple, timeless and high-quality silver bracelet. But I couldn’t find any brand that met my requirements. Thus I created my own one. The Silver Bracelet is handcrafted in Germany and made of 925 sterling silver. It is a unisex piece of jewellery that will accompany you for a long time and beyond trends.
4. What motivated and inspired you to be where you are today?
I am a person that always wants to evolve, learn and try out new things. That’s the reason why I have lived in various cities and worked for several companies in different industries. I feel inspired by cities, travelling, friends, meeting new people, music… Honestly, you can find new inspirations everywhere. Just try to be open and see what happens.
5. How would you say your work has evolved over the last year?
My biggest and most courageous transition was shifting from the fashion branch into the automotive industry two years ago. I knew that it wouldn’t be an easy step especially as a woman in this male-dominated industry. But I must say it was totally worth it. This year I strengthened my entrepreneurial thinking and actions due to the fact that I founded my own business. My work is now even more focused and concrete and I must admit that I learned so much during this exciting yet challenging personal transition.
6. What is minimal design, aesthetic & lifestyle for you?
Besides the fact that design has to be aesthetically pleasing, it must be simple, functional and of high quality. Buy less but better – I try to integrate this in every part of my life.
7. How do you balance your work and personal life?
In the morning I do sports to clear my mind and to start the day with new energy. Afterwards, I work on my projects, have meetings, phone calls and so on. Mostly in the evening, I meet friends for dinner. On a regular basis, I try to visit cities to seek new inspiration. The good thing is that I can often connect city trips with my work.
8. What are you reading at the moment?
At the moment I read a lot about mobility, the automotive branch, car design etc. Everything that is relevant for my mobility magazine.
9. Favourite artist / designer?
That’s not so easy to answer as there are different artists and designer that inspire me, i.g. the British fashion designer Phoebe Philo, the industrial designer Dieter Rams, Anderssen & Voll, Thomas Bentzen and also musicians such as Roosevelt, Satin Jackets just to name a few. Music plays an important role in my life. Feel free to check out my playlists on Spotify here.