In this edition of 10 Questions, we speak with Aidan Anderson about starting online architectural and design platform — The Local Project.
1 — Can you tell us what you do for a living?
I am the founder and director of Australia’s fastest growing design platform, The Local Project.
2 — How did The Local Project come about?
I have always been fascinated with design. In the initial stages of my tertiary education in architecture I was experimenting on Instagram by posting imagery relating to Australian design and housing. Not long after 50 followers became 500, 500 followers became 5000 and the rest is history.
3 — Can you run us through a normal day at The Local Project?
The beauty of working in our field is that very few days tend to be the same or what might be considered normal. Monday could consist of creating video content somewhere in Australia, whilst Tuesday I could be back in the office finding exciting new projects to feature on the website. We are determined to stay one step ahead by consistently providing fresh content for our audience.
4 — Working mostly within the digital realm, what is it like for you and your team to now finally have a physical magazine for The Local Project?
The magazine is a game changer for us. Whilst we are not stepping away from our digital roots we are very conscious to the fact that print media still holds a certain level of prestige and longevity, especially in the design industry. The magazine has been an extremely humbling experience so far and I cannot wait to get started on future issues!
5 — What does simple aesthetic & minimal design mean to you?
Well if you could see the state of my desk you could argue that simple and minimal means very little to me! For me minimalism evokes imagery of soft sunlight playfully reflecting off natural surfaces. It’s a personal thing.
6 — What is your favourite Architectural Design?
The building that started it all for me and sparked my interest in architecture is La fábrica by Ricardo Bofill – the story of how he turned a dilapidated cement factory into his personal home has always been a source of great inspiration for me and I dream of one day shooting a video there.
7 — Which Architect are you interested in at the moment?
I have been lucky enough to meet many fantastic and generous people in the Australian and international design industry throughout my journey so far. I have always admired the work of Tom Robertson from Tom Robertson Architects but with the quality of work being consistently produced by the Australian architecture industry it would be impossible for me to narrow it down to a singular architect – there are so many amazing architects out there!
8 — If you had never come across the idea of starting The Local Project, what do you think you would be doing now?
A scary thought. I actually have quite a colourful background prior to starting The Local Project so I would most likely be kick boxing in Thailand or working on movie sets providing special effects work!
9 — What are you reading at the moment?
Can I say The Local Project magazine issue 01? Numerous design related press releases and articles come across my desk on a daily basis so when I switch off I like to read autobiographies. I recently read Shoe Dog the story of the founder of Nike which was quite inspiring.
10 — Any exciting plans that you could share with us?
The second half of 2019 will be a very exciting time for TLP – whilst we curate the second edition of the magazine we will also be focusing on producing more video content and with projects planned in Japan, New Zealand and all over Australia we cannot wait to share this journey with our audience!